Monday, 28 April 2008
Fighters Only at Seni 2008 (behind the scenes and more!)
We're back from London after a very long weekend at Europe's biggest martial arts expo, and man what a weekend it was.It was a big year for us at FO, as this marked the launch of the Fighters Only World Mixed Martial Arts awards. We've teamed up with The Sun, the UK's biggest newspaper, to give you a world's first for MMA. The awards, which will take place later in November in London, were a major talking point for fans and visitors to our stand.
Speaking of visitors, we had plenty of them at our stand, with everyone from fans to fighters dropping by to say hello and pick up some of our brand new apparel or back issues of the magazine.
Of course Seni isn't just about selling stuff. In our case, it's always a great chance to catch up with people from around the world. Networking is a huge part of Seni, and with everyone who's anyone making their way to the expo, by the end of the two day-show our hands were sore from all the handshakes.
It may be hard work but wherever the FO team go, we’re sure to have a laugh. Seni was no different, with plenty of jokes and messing about filling the few spare moments we had. Like they say, if you can't laugh you'll cry, and we're not big on shedding tears around here.
This was our third year at Seni 2008 and we've seen it grow each year, but not only that, we've seen it evolve from what was once predominantly a martial arts expo into a festival of all things combative. The ratio of traditional martial arts to modern forms of fighting has gotten to the point where a good third of the event or more in to do with either MMA, BJJ or Muay Thai / kickboxing.
There were dozens of stand and stalls to check out, with companies selling clothing, equipment, supplements, media and more. Spoiled for choice, sensible shoppers wisely did a few laps of the place before making their purchases, such was the amount of bargains and more to be had. We all went home with bags full of gear, very happy to get our hands on the latest bits of kit.
(L-R, Editor Hywel, Sun girl Natalie, intern Jack, MD and publisher Rob, Sun Girl Lucy, business and development manager Davey with marketing manager Jim in front)
Thanks to everyone who stopped by and said hi, and even bigger thanks to all those who have supported the mag and made us what we are. You guys rock.
Until next time,
posted by Fighters Only Mag Editor at Monday, April 28, 2008 << Back To Main Page
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