The UFC today announced an exclusive partnership withÂ GuardLab to provide UFC athletes with custom mouthguards. GuardLab, a custom mouthguard company, will also offer UFC-branded mouthguards for fans to purchase through GuardLab.com and certified GuardLab dentist locations.
"With the ever-changing landscape in professional sports, weâ€™re always looking for the next cutting-edge technology and innovation to aid athletes that compete in the UFC," UFC senior vice president of global consumer products Tracey Bleczinski said. "We are excited to partner with GuardLab as they continue to develop products that help improve the overall performance and wellness of professional athletes."
"UFC is an exciting world-class organization, and we are thrilled about our partnership to equip and offer their athletes with what we believe to be a transformative piece of sports technology," GuardLab CEO Aidan Butler added. "We are committed to creating an engaging brand experience and delivering a superior product for athletes everywhere."
According to an official UFC press release, a complimentary mouthguard will be made available to all UFC athletes beginning immediately at athlete summits and all UFC events.Â